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East Hollywood/Beverly Normandie
About the Project Area Project Area Map Plans & Work Program Development Opportunities Permits & Land Use Quarterly Reports Public Meetings Community News & Events Community Resources
 At A Glance
  • Adopted Date: Dec. 14, 1994
  • Amendments:
    Nov. 21, 2003
    Dec. 19, 2006
  • Project End Date: Dec. 14, 2012


    Site Office Information:
    6255 Sunset Boulevard, Suite 2206
    Los Angeles, CA 90028
    Telephone: 323-960-2660
    Fax: 323-461-1487
 \\Commonspot\internet-site\images\bullet1 About the Project Area
The East Hollywood/Beverly-Normandie Earthquake Disaster Assistance Project is located approximately four miles west of Downtown and one block east of the Hollywood Redevelopment Project Area. It consists of two noncontiguous areas totaling 656 acres.

The East Hollywood portion is approximately 464 acres bounded by Hobart Boulevard on the west, Franklin and Finley Avenues on the north, Talmadge and Hillhurst Streets on the east, and both sides of Sunset Boulevard and Prospect Avenue on the south. It is a diverse community with an intense concentration of hospital facilities, notably Kaiser Permanente and Children’s Hospital of Los Angeles, located along Sunset Boulevard.

The 11.4-acre Barnsdall Park, situated on a hilltop site, is a focal point of the community. High-density apartments and neighborhood retail uses predominate along Hollywood Boulevard. This area includes a portion of the Los Feliz Village Commercial District, which contains neighboring middle-income residences, and a Metro Rail station at Vermont Avenue and Sunset Boulevard. The Beverly/Normandie segment is approximately 192 acres in size bordered by Beverly Boulevard on the north, New Hampshire Avenue on the east, Third Street on the south and Normandie Avenue on the west. This portion of the Project area contains a mixture of neighborhood retail and various ethnic businesses and grocery stores, which serve the densely populated multi-family residential district.

The goals of the Redevelopment Plan are to aid in the repair, restoration and/or demolition of earthquake damaged residential and commercial buildings, support the reconstruction and re-occupancy of the damaged commercial centers, and encourage the return of consumer and resident confidence within these areas. By implementing the goals, CRA/LA will improve and alleviate the damage in the project area by:

  • Rehabilitating areas which are in need of maintenance, repair, restoration, demolition, or replacement and promoting sound development and rehabilitation of such areas.
  • Repairing, reconstructuring or developing infrastructure, including public improvements, facilities, and utilities.
  • Developing and implementing programs and projects that will increase tax revenue and employment opportunities.
  • Continuing to maintain and promote private sector investment in the area to restore commercial sales activity.