Project Area: Bunker Hill
Project: California Plaza
Project Location: 350 S. Grand Avenue
Project Type: Developer
As part of its negotiated agreement for the California Plaza development, CRA/LA required the property owners to provide a performing arts program. With seed funding for construction of the performance plaza and an annual revenue stream established through this agreement, Grand Performances was established as a non-profit to present programming that reflects the best of global culture and inspire community among the diverse peoples of Los Angeles. Forty to sixty free performances each summer draw in an average annual audience of 65,000 to experience an eclectic mix of performing arts disciplines. All events are presented free-to-the-public, enabling entire families, seniors, schools, youth groups and others to enjoy the performing arts regardless of their financial ability.
For further information about Grand Performances, please see www.grandperformances.org.