Electroland

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Electroland
EnterActive
2006

Project Area: CBD/South Park
Project: Metropolitan Lofts
Project Location: 11th and Flower Street
Project Type: Developer

Description:

Combining the ideas of video games and surveillance, Electroland has created an interactive carpet for the entryway of this residence. This “carpet” is made of square tiles outlined in red LED lights that illuminate when a visitor makes contact. This initial contact then causes the other squares’ edges to light randomly, creating patterns to follow around the walkway. The exact sequence of the illuminated tiles of the carpet is then simultaneously reproduced on the façade of the building, which also displays a red LED panel of squares. A screen in the lobby facing the entryway reveals the synchronic activity of the exterior, allowing the public to see how their actions are reproduced on a much larger scale.

For other projects, please see:

Drive By

EnteActive Carpet at Metropolitan Lofts.

Artist Profile

Electroland is a Los Angeles-based design firm founded by artists Cameron McNall and Damon Seeley. As a collaborative team, they create public urban projects that investigate the interchange between image, culture, spectacle and technology. Cameron McNall is an educator, sculptor, architect and filmmaker. McNall received his BA in Design from the University of California, Los Angeles in 1978 and his M.Arch in Architecture from the Harvard University Graduate School of Design in 1985. He has received numerous fellowships and honors for his work in the arts and architecture. He currently is an Adjunct Associate Professor in UCLA’s Design/Media Arts Department. Damon Seeley also obtained his BA in Design at University of California, Los Angeles and works as a designer and artist, as well as a team leader and technology director for various design and media-arts projects. Many of his projects which explore the intersection of technology and culture can be seen internationally in Austria, Germany, Italy, and the United States.