Project Area: North Hollywood
Project: NoHo Commons
Project Location: 5300 Lankershim Boulevard
Project Type: Developer
Electroland integrated a large interactive LED panel into the façade of this North Hollywood building. Activated by the nearby street traffic, the horizontal panel displays patterns of numbers and symbols along with well-known quotes from popular culture and excerpts from novels. This presentation is not only visually pleasing, but also engages the public by prompting them to contemplate its displayed passages and sayings. When the roadway is dormant, the screen will automatically begin to display a vast array of preset designs and phrases. Placed behind translucent glass, Drive By is visible both during the day and in the evening when it is backlit by a wash of colored lights that also change with movement.
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