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  • CRA/LA’S commitment to public art began over 40 years ago.
  • Over 200 art projects in 21 redevelopment project areas have been completed to date.
  • California Plaza developers met their art requirement by building a $23 million facility for the Museum of Contemporary Art.

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*NEW* Arts Resources
 \\Commonspot\internet-site\images\bullet1 Art Projects
 

Electroland
Drive By
2007 

Project Area: North Hollywood
Project: NoHo Commons
Project Location: 5300 Lankershim Boulevard
Project Type: Developer

Description:

Electroland integrated a large interactive LED panel into the façade of this North Hollywood building. Activated by the nearby street traffic, the horizontal panel displays patterns of numbers and symbols along with well-known quotes from popular culture and excerpts from novels. This presentation is not only visually pleasing, but also engages the public by prompting them to contemplate its displayed passages and sayings. When the roadway is dormant, the screen will automatically begin to display a vast array of preset designs and phrases. Placed behind translucent glass, Drive By is visible both during the day and in the evening when it is backlit by a wash of colored lights that also change with movement.

For other projects, please see:
Electroland's "Drive By"
 
"Drive By" at NoHo Commons
 

Artist Profile

Electroland is a Los Angeles-based design firm founded by artists Cameron McNall and Damon Seeley.  As a collaborative team, they create public urban projects that investigate the interchange between image, culture, spectacle and technology.  Cameron McNall is an educator, sculptor, architect and filmmaker.  McNall received his BA in Design from the University of California, Los Angeles in 1978 and his M.Arch in Architecture from the Harvard University Graduate School of Design in 1985. He is received numerous fellowships and honors for his work in the arts and architecture.  He currently is an Adjunct Associate Professor in UCLA’s Design/Media Arts Department.  Damon Seeley also obtained his BA in Design at University of California, Los Angeles and works as a designer and artist, as well as a team leader and technology director for various design and media-arts projects. Many of his projects which explore the intersection of technology and culture can be seen internationally in Austria, Germany, Italy, and the United States.