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The Need for a Comprehensive Development Strategy

Mission and Values

Strategic Objectives

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    Strategic Plan – May 1, 2009 to June 30, 2014

Strategic Objectives 

As the City’s lead economic development agency and In keeping with the goals of the City of Los Angeles, the CRA/LA has developed a series of strategic objectives that will provide a framework for our staff for the next five years: 

  1. Strengthen the Los Angeles Economy
  2. Make Our Neighborhoods Balanced and Livable
  3. Build Capacity
  4. Invest in Our People
  5. Strengthen Business Operations

Each of the Strategic Objectives has detailed, specific, measurable and attainable action items that will be designed and implemented by CRA/LA staff. Altogether, we have developed 17 goals with goal owners.

1. Strengthen the Los Angeles Economy
Create Middle Class Jobs
Support and Attract Businesses
Grow Key Sectors
Employ Innovative Economic Development Strategies

2. Make Our Neighborhoods Balanced and Livable
Build Better Housing
Green and Beautify Our Neighborhoods
Enhance Cultural Vitality

3. Build Capacity
Strengthen and Grow Redevelopment Opportunities
Diversify Revenue
Foster Alliances

4. Invest in Our People (internal goals)
Clarify Job Expectations
Provide Training
Improve Employee Feedback
Recognize Achievement

5. Strengthen Business Operations (internal goals)
Invest in Key Information Systems
Aggressively Pursue Business Process Improvements
Clarify Internal and External Policies

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